Check out some recent posts and see: how short are the paragraphs? How many headings to they use?ĥ: Include Links Back to Your Website (or Blog) in Your Post Follow the instructions for word count, especially. Some blogs will want you to submit graphics with your post some would rather create them themselves (I’m in the latter category, for instance). Most big blogs have submission guidelines somewhere on their menu. So the lower the number, the more traffic the blog has. To give perspective, Facebook and Google are in the top 10. I tend to only guest post on blogs that are rated less than 100,000 in the U.S. That will give you an idea of how popular the blog is. Then go to Alexa and type in the blog’s address. If you’re going to go to all the work of writing a guest post, you may as well get that guest post up on a blog that’s drawing lots of eyeballs! First, create a list of blogs in your niche. But you can still offer something like, “20 Books that will change your life right now”, or “10 recipes from the Pioneer Days”, or whatever may entice people. If you’re a fiction writer, that can be trickier. What should your freebie be? Something that goes along with your book. And they capture those people on their newsletter lists! When people guest post on my site and offer a freebie, they get about ten times as many links to their websites as the guest posters who don’t offer a freebie. You offer a freebie that people want! When I guest post, in the bio I always say, “Get Sheila’s ebook, 36 Ways to Bring Sexy Back to Your Marriage, right here!” Then I link to my newsletter sign up page. You want people on your newsletter list, but how are you going to get them there?
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I use MailChimp, which allows you to send newsletters for free up to 2000 subscribers. You can have a newsletter without having a blog (perhaps I’ll write a post on this one later, too!). It’s the people who get an email from me in their inbox who become loyal followers. That’s right–you need a newsletter! I have a blog that gets over 40,000 people on it a day, but I can tell you that the vast majority of my book sales come from emails, not from blog posts. It should be to get more readers onto your newsletter list. That’s why your aim, when you are guest posting, should not be to sell your book. Before people buy the book they often have to hear about you several times. It’s very difficult to sell a book directly from a guest post, especially if you’re a novelist.
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Here’s how to get the most benefit for all your work crafting a great guest post. There’s a big difference, though, between the guest posts that actually work for the authors and those that don’t really reap very many benefits for those authors. I write a large blog in the Christian marriage and sex niche, and I have a lot of people guest posting for me. Rather than creating your own blog where you try to catch people’s attention, write on someone else’s blog who has already captured that attention. As my agent Chip MacGregor likes to say, “the secret to good marketing is figuring out where people already are and go and stand in front of them.” It’s much less work to write posts on blogs that are already up and running. Here’s the difference: keeping up your own blog is a lot of work, and depending on your genre of writing, it may be difficult to write a blog that will naturally attract and retain visitors. No matter what publishers may tell you, not everyone needs a blog. MaIs having a blog essential for every writer? (a guest post)
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